Photo: Brianna Capozzi

Lourdes Leonis “striking a pose” in a new fashion campaign.
Two months after fronting a Y2k-inspiredad for Juicy Couture’s collaborationwith underwear brandParade,Madonna’s24-year-old daughter has landed another major modeling gig — this time, with Marc Jacobs.
Leon (whose father is fitness trainer Carlos Leon) stars in the label’sSpring 2021 The Marc Jacobs campaignfeaturing new accessories like brightly colored tote bags, statement sneakers, logo-embossed jewelry, face masks and more.
Brianna Capozzi


“Marc has a long-storied history with Madonna and so it only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand,” the press release states.




Leon has previously modeled forJuicy Couture,Gypsy Sportand frontedStella McCartney’s perfume ads in 2016.
The model has always been a long proponent of showing off her body hair, just like her superstar mom. She flashed her unshaved underarms in a sweetselfie with Madonnaon New Year’s Day in 2018, and later rocked unshaved legs on the runway atNew York Fashion Weekthat same year.
Madonna Instagram.

Madonna not onlyhas supported Leon, but follows the same approach herself. In March 2014, the pop star shared a photo of herself wearing a push-up bra and lifting up one arm to reveal her armpit hair. “Long hair…… Don’t Care!!!!!!#artforfreedom#rebelheart#revolutionoflove,” Madonnacaptioned the statement-making selfie.
source: people.com