Billboards are an effective way to subliminally make a gadget driver hungry for an approaching flying food restaurant , or convince them they need to pull off the route and see a nearby retail store mall for some discount Reeboks . What hoarding are n’t great at is providing detailed selective information like a phone figure , an address , or a web site , as even prominent signage often is n’t visible long enough for a driver or passenger to memorize important particular . That ’s the problem Ford is trying to solve with this new organisation it ’s patent — although the tumid potential here is worry .

Similar to the cheaper version of Amazon ’s Kindle e - lector that ’s discounted thanks to advert appearing on the lockscreen , one Clarence Day your family ’s sedan might amount with a hefty rebate if you ’re willing to last random ads popping up the splashboard every fourth dimension you clear a billboard . Or , if you see at it another fashion , if you need a Kindle without ads , you have to cough up an redundant $ 20 , and that could very well one day be the case with motorcar . If you do n’t desire every passing billboard pop up on your dashboard screenland , then maybe you ’ll have to consider the upgraded “ highway peace treaty and quiet ” package .

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Image: The Ford Motor Company

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