With older generations turning away from Facebook after a litany of fake news program , seclusion , and security - related debacles , Facebook has renewed its elbow grease to capture and monetise the meme of adolescent in hopes of raking in future revenue streams . So following in the footsteps of Lasso , Lifestage , and Slingshot comes LOL , which might be Facebook ’s most destine app yet .

chance upon byTechCrunchwhile still in private beta featuring around 100 in high spirits schooltime pupil testers ( who agree to NDAs with maternal consent ) , LOL seems to be a desperate attempt to centralize the amusing gifs , videos , and memes teens share on other networks or through disappearing formats like Stories . ( Facebook confirmed it was test LOL to TechCrunch . )

ground on screenshots sent to TechCrunch , meme are categorized into a range of collections such as “ daily ” and “ Look Mom No Hands , ” with extra loathe - inducing filters like “ Wait For It , ” “ wolf , ” and more . And in a classic Facebook - style move , there ’s also a “ For You ” section that essay to rustle a kids ’ sprinkles by using an algorithm to blame specific meme to suit their penchant .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

If that was n’t bad enough , it also seems that users are give the option to react to each meme with buttons label “ Funny , ” “ Alright , ” or “ Not Funny , ” along with obligatory share and upload putz to help spread the entertainment . However , in case it was n’t percipient enough by this point , sources that talk to TechCrunch say the whole app still feels “ cringey ” thanks to a compounding of stale , hebdomad - one-time memes and a whiff of tryhard hipness .

But LOL ’s biggest misstep might be trying to focalize group a meme app in the same room you would a blockbuster picture . meme are born from the shitposts of millions of people , so any endeavour to jump - set about a meme revolution with 100 or even 1000 students is expect to go , particularly when they are force out by Facebook .

[ TechCrunch ]

William Duplessie

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