Rose gold , climb schmold .
The craze over Apple ’s clever merchandising of a pinkish phone ( not their first ! ) as “ rose gold ” has reached a fever - auction pitch . The New Yorker devote 1000 words to a history of the metal alloy , and its significance for our “ rose - gilded age . ” “ The Semiotics of Rose Gold ” is presently # 1 on the clip ’s website , natch .
Since we ca n’t seem to get enough of thismarketing homerun for the semblance pinko , allow ’s help Apple out by throw away out some suggestion for its next rainbow rebranding .
Here , I ’ll go first :
cop In The Rain ( Green )
Black Gold ( Black )
Freshwater Pearl ( Do n’t Call It White )
Wine - Dark Sea ( Red )
Sparkling Champagne ( Yellow With Glitter )
Minion ( Yellow )
Now it ’s your turn . What should Apple ’s next shade of phone be call ?
( Seriously , though , did you buy a rose amber telephone ? )
iPhone 7
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