Budweiser’s newFather’s Daycommercial shines a light on a sometimes overlooked father figure: the stepdad.
The heartwarming new spot titled “For The Fathers Who Stepped Up” pays tribute to the fact that not all dads are made equally and raises a Bud to those who took on the role of “Dad” even when they didn’t have to.
Released on Wednesdayin advance of Father’s Day weekend, the four-minute short film follows the stories of three adult child-stepdad duos, discussing the ups and downs they went through toget to where they are today. Each child says that their stepdad is the only true father they’ve ever known, and has a tear-jerking surprise for them at the end: Adoption papers.
Budweister
Text on the screen at the end of the film announces that Budweiser will be donating $1 to the Stepfamily Foundation, which supports blended families, for every story that is shared on social media about a stepfather stepping up.
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“On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood,” said Monica Rustgi, Vice President of Marketing for Budweiser. “That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own.”
This isn’t the first timeBudweiser has releasedan emotional film that got people talking.In April, the brand put out a commercial paying tribute to Dwayne Wadeand the way he affected people on and off the basketball court in honor of his retirement from the NBA.
source: people.com
