Fake products are n’t anew headache for Amazon , but now the technical school retail merchant is lurch its strategy on how to deal with them . In ablogThursday , Amazon announced it will allow for individual brand to directly remove imitative products themselves .
The move is part of what Amazon is call “ Project Zero . ” Under the program , Amazon plans to habituate simple machine learning , intersection serialisation , and a ego - service removal tool to facilitate protect brands and consumers from scammers . In short , brand give Amazon logos , trademarks , and other type of data . That then gets scanned against the 5 billion product update Amazon receive each day . On top of that , Amazon will allow brands assign a unique code for each product , that can then be print onto a sticker or publicity . That fashion , when ware are ordered , Amazon can easy scan an point when it enters a warehouse and control if it ’s authentic .
But the game changer here is Amazon is lay the power to get rid of fake product itemisation directly into the hand of blade themselves . Previously , a caller had to report fake listings and wait for Amazon ’s home team to look into the product in interrogative and resolve whether to take them down . But the self - inspection and repair tool will rent brand do that themselves , bypassing the need to report dubious listings to Amazon at all .
Overall , Amazon take steps to crack down on fake products is a ripe thing . But the self - armed service tool is potentially worrisome , as it remove a layer of oversight that could chair to Mary Leontyne Price - fixing and brands police out lawful resellers . According to theProject Zero FAQ situation , Amazon is “ providing brands with an unprecedented stratum of province , and [ is ] willing to do so because [ it ] believe[s ] that the fuse strengths of Amazon and brands can beat back counterfeits to zero . ” But so far details are somewhat fragile as to what trade protection Amazon plans to implement to make indisputable brands do n’t pervert these tools to stamp out legitimate challenger . The FAQ references a “ number of process ” to push truth , training , and “ on-going monitoring ” from Amazon .
flop now Project Zero is an invite - only program , and Amazon currently has about 15 brands recruit .
[ The Wall Street Journal ]
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